TAG | Super 8
There was a time not too long ago when all a movie studio had to do to generate interest in a film was to slap a trailer together and buy a few TV commercial spots. With ticket prices climbing and a variety of in-home services able to provide entertainment on demand, studios must now look for creative ways to get your attention (and your dollars). Lucky for them, social media tools like Facebook and Twitter provide widespread (and free) access to consumers. “The Red Pill” is our weekly update on some of the more interesting ongoing viral ad campaigns. Updates this week include The Girl with the Dragon Tattoo, The Muppets, Super 8’s release on Blu-ray and examples from Tout, a video-posting version of Twitter. Hit the jump to check them out.
First up is The Girl with the Dragon Tattoo, director David Fincher’s upcoming adaptation of the best-selling Stieg Larsson novel by the same name. The film, starring Daniel Craig and Rooney Mara, has had an ongoing viral campaign spanning across such sites as www.dragontattoo.com, www.mouth-taped-shut.com and comesforthinthethaw.com/. While they’ve done the usual posting of images, clips and trailers, Columbia Pictures has also initiated the ever-popular scavenger hunt. New clues post in the form of images on the mouth-taped-shut page or on the @MouthTapedShut twitter account. Solving them gives you a word you add to the end of the whatishiddeninsnow page, such as /findher or /entropy.
The www.whatishiddeninsnow.com page features a grid full of images and blanks where pictures of the ...
Movie Fanatic was out in Beverly Hills last night at the Blu-Ray premiere of Super 8 and writer-director J.J. Abrams stopped by to chat about his latest smash. Super 8 is out on Blu-Ray and DVD and contains a plethora of extras that is sure to thrill the Abrams fan, as well as fans of cinema in general.
Abrams wrote and directed Super 8 with his idol Steven Spielberg producing. The story of a group of teenage kids in 1979 making their own Super 8 zombie movie is clearly all Abrams, but possesses an uncanny feel of the Spielberg classics of the late 1970s and early 1980s. Fitting, since Abrams himself made Super 8 movies during that period as a teenager, inspired by the man who would come to produce his latest movie.
"I grew up in LA making movies with friends, making the same kind of stuff. Of course, not with a massive train crash,” Abrams told Movie Fanatic and laughed. One of the greatest scenes in the entire film is a spectacular train crash that lets loose something mysterious that will haunt the kids’ small town and bring the weight of the U.S. military to town establishing an almost martial law.
Abrams cast a group of unknowns, save Elle Fanning who stars as the sole woman in the boys’ film, and clearly could not have been happier with their performances and professionalism. “They were amazing, especially because they hadn’t done much before. That was the greatest -- working with a group of kids that were so naturally talented and came to work really prepared,” Abrams said and smiled wide. “I thought they might have trouble with their lines. No, they were awesome.”
The Super 8 DVD and Blu-Ray contains several bonus featurettes that take the viewer inside the process of making the film and really allow you to see how Abrams found and worked with these teenage actors and helped produce brilliance.
Super 8’s other features that astound include a commentary track by Abrams, cinematographer Larry Fong -- a longtime collaborator of Abrams’ since he was a child -- and producer Bryan Burk.
Also astounding is a feature on the score by Michael Giacchino. Its haunting melodies (as heard prominently in the Super 8 Blu-Ray trailer) and sweeping epic soundscapes, according to Giacchino, truly came from the heart.
“The sadness of this story really speaks for itself. There’s this kid who loses his mother and he doesn’t have a great relationship with his father. It all really came out of that. Then there’s the boy trying to figure out his relationship with this girl -- that was always very appealing to me too. Those feelings in the film are what drove me. It wasn’t the sci-fi or monster aspect of it. It is all really about relationships,” Giacchino said.
And for the film’s composer, the release of Super 8 on Blu-Ray and DVD marks something for him that transcends the here and now. “You get into these things and you hope what you make is enjoyable for people for a long time,” Giacchino said. “The thought that somebody can pull this off the shelf at any time, that’s cool. I really like that. That means that you did something good. We’ll be long gone, and hopefully people will still be watching it.”
For Abrams, Super 8 and its resonance, he hopes, is on the scale of the Spielberg films that inspired him to first pick up a camera. “As a byproduct of this movie, if any kid gets inspired to make a movie, it would be awesome,” Abrams said. “But it is far more understood now than when I was a kid. To be 14 or 15 years old and have a camera making movies was kind of a novelty at that time in ’79 or ’80. Now, everyone’s got phones with cameras on them at all times. With editing equipment being off the shelf, downloadable on your computer, it’s so much easier -- to shoot the movie, to edit the movie, to show it to people. In a weird way, I hope that people get equally excited about trying to tell a story on film, but with video.”
While on the red carpet for the 37th annual Saturn Awards, we got the chance to speak with Cloverfield and Let Me In director Matt Reeves. He gave a wide-ranging interview, talking at length about Let Me In (including his comments on the ending of the film), giving updates on his upcoming projects The Passage, This Dark Endeavor and a new script he’s currently writing, discussing the similarities between the creatures in Cloverfield and J.J. Abrams’ Super 8, and much, much more.
Hit the jump to watch the interview. If you missed our other coverage from the Saturn Awards, be sure to check out our conversations with makeup artists Rick Baker and Dave Elsey, Brandon Routh, Fringe’s Lance Reddick, producer Dean Devlin, Frank Darabont and Gale Anne Hurd for The Walking Dead, and Breaking Bad creator Vince Gilligan.
Here's a few of the choice quotes from the interview. The full video interview is below.
2:27 – Transitioning to Horror/Science Fiction Filmmaker
“You know I never would have guessed I would be making science fiction and horror films. That kind of stuff. They were the kind of movies that frankly as a kid scared the hell out of me and so I really had a hard time watching them… I never thought I would be making them and then after Cloverfield happened it obviously created a lot of opportunity for me to do those kind of films. I discovered the fun of genre is…you get to explore your fears and you get to use the ...
After months of buildup, Super 8 took top honors this weekend with an estimated $37 million from 3,379 locations. That figure is significantly higher than the film had been tracking just five days ago. Is it higher than the studio was hoping for five months ago? Not exactly.
X-Men: First Class
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Kung Fu Panda 2
Pirates of the Caribbean 4
Midnight in Paris
Paramount is breathing easier this morning, as its last minute rush to make sure Super 8 didn’t crash looks like it paid off. The film’s debut is in the same range as the $37.3 million District 9 earned back in August of 2009. Of course, District 9 didn’t have a Super Bowl ad. Or a well-known director. Or a cushy release date nearly all to itself…
We are still in summer’s early weeks. We have not travelled back to March when Sony’s Battle: Los Angeles looked like a big hit with its $35.5 million opening. In fact, until very recently, Super 8 was expected to open in the $45 million range. That’s about what Cloverfield made over its four-day holiday debut in 2008… in January. Considering its pedigree Super 8 could have been bigger. But maybe I feel that way because I was among the small percentage of folks who believed that the film would be bigger. It hurts to be wrong.
A few months back Super 8 looked like just what its marketing claimed it would be: the must-see mystery movie of the summer. Director JJ Abrams ...
The new JJ Abrams monster movie takes a whopping million and a half in special advanced twitter screenings and select midnight showings. As in his previous monster flick Cloverfield, the movie relies on new faces alone to pull in viewers. Veteran director Steven Spielberg has his name on the Director and Executive Producer roles, but [...]
Super 8, the top-secret sci-fi spectacle from director JJ Abrams and producer Steven Spielberg, earned an estimated $12.2 million from 3,379 locations on Friday. When combined with the $1 million Paramount took in from its Thursday previews it is looking like June’s most mysterious movie will see a weekend just north of $35 million. If realized, that would be higher than most projections which had Super 8 performing in the same range as the $30.5 million The Happening saw on this same weekend in 2008. Luckily, now that the film’s mystery has been revealed that release date is the only thing Super 8 shares with Shyamalan – especially in light of its current 82% Tomatometer reading. X-Men: First Class slid 64% on its second Friday while Relativity’s Judy Moody and the NOT Bummer Summer, the weekend’s only other new offering, placed seventh with an estimated $2.2 million from 2,524 locations.
X-Men: First Class
The Hangover Part II
Kung Fu Panda 2
Pirates of the Caribbean 4
With writer-director J.J. Abrams Super 8 now playing, I was recently able to interview the cast in London for our partners at Omelete. While Abrams likes to keep his films under wraps while they’re in production, by now you know Super 8 takes place in the summer of 1979 and it’s about a group of friends that discovers something not from this world while making a super 8 film. Mix in that it’s produced by Steven Spielberg, uses his Amblin logo (which should clue you into what kind of movie this is), and you’re got a great coming-of-age story that I think audiences are going to love.
During my interview with Kyle Chandler we talked about keeping the secrets of Super 8, what was it like to work for Abrams and with the kids, the emotional voyage and what the film is really about, does he have a favorite early 80's film like The Goonies or Stand By Me, the Amblin logo, and a lot more. Hit the jump to watch.
What was more challenging: filming the movie or keeping the secrets
Did they ever ask him not to talk about the movie
Talks about working for Abrams and the kids. Talks about the emotional voyage and what the film is really about
The Amblin logo
Does he have a favorite early 80's film like The Goonies or Stand By Me
What is he thinking about doing in the future? More ...
What are you seeing this weekend? There are two new releases to choose from and some lingering summer blockbusters that you may not have already seen.
Super 8 is the big one this weekend - generating lots of buzz thanks to Paramount Pictures, but mostly due to director J.J Abrams and producer Steven Spielberg's involvement.
The film is largely a mystery, but in recent days filmmakers have tried to up the buzz by revealing more and more about this mysterious film.
Check out our review and see what fans had to say about this one - but the overwhelming response has been: Awesome!
Super 8 Full Length Trailer
We estimated the film will bring in about $60 million for the weekend - that's if the fan hype has worked and the word of mouth has delivered wide enough to get people out to see it.
There's also the kids flick Judy Moody and the Not Bummer Summer, which will attract a whole group of tweens who are huge fans of the bestselling book series. It's also the only other kids movie out in the past few weeks - Kung Fu Panda 2 has been hanging in there a few weeks, but it's time for a new one.
Judy Moody and the Not Bummer Summer Trailer
X-Men: First Class is also in its second weekend and 20th Century Fox is hoping it will attract more movie-goers as it took in surprisingly low numbers its first weekend out.
Also in theaters, The Hangover 2, Pirates of the Caribbean: On Stranger Tides, and Bridesmaids.
J.J. Abrams has established himself as an imaginative and innovative director, writer and producer, in both film and television. No matter what you think of his work, he takes risks and makes an effort to keep his projects surprising, so that audiences can have that sense of discovery that’s so often missing these days. He successfully re-booted the Star Trek franchise for an all new audience, while also bringing totally original stories to the big and small screen. Now, he brings Super 8 to theaters, restoring the Amblin legacy in the tale of a group of friends in a small town in 1979, who set out to make a zombie movie, but end up witnessing a catastrophic train crash that changes all of their lives forever.
During a recent roundtable interview, J.J. Abrams talked about promoting a film while trying to maintain some secrecy for audiences, being so inspired by the Amblin era of filmmaking, the type of Super 8 films he enjoyed making as a kid, what it was like to work with so many young acting newcomers, and what appeals to him about monster movies. He also talked about why he was attracted to the upcoming fall TV shows Alcatraz and Person of Interest, which he is producing, and what the current delay in the script for Star Trek 2 might mean for the film’s release. Check out what he had to say after the jump:
Question: How have you been handling promoting this film, when you don’t want too ...